Our first sustainability program to qualify for Infinity status in 2019 was a circular coffee economy model that would deliver a triple positive impact in the coffee value chain; improving economic opportunity and environmental conservation from producers and communities in Peru, to consumers in the Netherlands.
The multi-stakeholder project involving a major coffee roaster, Solidaridad, SERFOR and Cooperative Cuencas de Hullega, was launched in 2019 to scale up an existing collaboration which focused on tackling deforestation and poor coffee productivity in Peru, following a 2012 leaf rust outbreak.
Improving economic opportunity for Peru’s coffee farmers
Supporting thriving coffee communities
Improving economic opportunity